I'm not a big fan of political campaigns, which seem to be the only thing on TV this time of year. But I am a big fan of creative marketing campaigns. And last night, I found a great one:
Whether you like coffee or not...don't you want to bring a bag of this home with you?!
That's the mark of a great campaign, I think.
The owl would be amazing enough as a stand-alone mascot. But Wide Awake didn't stop there. They made a whole zoo full of critters:
And that's only 5 of them. There are plenty more here. How great is that?!
I haven't even tried the coffee, I know nothing about the company, and I already love this brand.
Graphic Designer: Well done. Seriously.
(Wide Awake, I'll be trying a bag ASAP! Can't wait!)